Cloning and Expression of the Peanut Allergen, Ara h2.02 in E.coli Thesis

Cloning and Expression of the Peanut Allergen, Ara h2.02 in E.coli - Thesis Example allergic reaction is influenced by some factors such as genetic predisposition (atopy), age, type of food allergen, nature of any food processing, environmental, and physiological conditions (Taylor and Hefle 2001). Sampson (2005) claims that exercise, medications, alcohol consumption, and asthma may increase the severity of an allergic reaction. The majority of severe and fatal allergic reactions to foods have appeared in adolescents and teens that were highly atopic and had a history of asthma (Sampson 2003b; Pumphrey 2004). In general, it is assumed that the history of severe allergic reaction indicates an increased danger of imminent severe reactions. However, a history of mild responses does not prevent the risk of a future severe reaction. Sicherer et al. (1998) note that mild reactions to peanut during childhood can be more severe during adulthood and later childhood. This may be caused by tendency of the children to develop asthma later in life (Sampson 2005). Pumphrey (2004) shows in his review article on anaphylactic fatalities in United Kingdom that 85 percent of fatal food reactions on the patient did not experience a severe reaction. The author also states that the severity of past responses is not a possibility for having a fatal reaction in nut allergic patients. Studies also implied that an individual that has a clinical history of IgE-specific food allergy may be inclined to anaphylaxis or severe reaction. Estimate shows that 35 percent of the children are affected by allergy III and IV and the most common signs of allergy in children are: (1) food allergy, (2) atopic dermatitis, (3) asthma, and (4) allergic rhinitis or conjunctivitis. Allergic diseases are carried on in families. If the parents have allergies, the child has a 40 to 60 percent chance of developing allergies. Also, if only one of the parents has an allergy the risk is about 20 to 40 percent. However, if both parents do not have allergies, there still exists a risk for the child to

Romeo and Juliet Essay Example for Free

Romeo and Juliet Essay Romeo and Juliet is a tragic love story about two children whose families are feuding. It was written in about 1596 when Shakespeare was about 26 years of age. The play is set in Verona, Italy. It was set abroad because Shakespeare didnt want to offend anyone through the script, if they were to relate themselves to someone in it. Shakespeare got his inspiration from many sources. Romeo and Juliet gained its inspiration from an Arthur Brooke poem written in 1562, called The tragical history of Romeous and Juliet. At the time of writing, Shakespeare had been called a magpie because his ideas were not original. Another source of inspiration for the script could be his personal experience of young love. He was 18 when he got married to a 26 yr old woman called Anne Hathaway. Romeo and Juliet is still a popular play because of its theme. The theme of love which people can still relate to today. Also, the theme revolves around family honour and standing up for your beliefs, which people can also still relate to today. At the time that the play was set, the society was known as a patriarchal society. This meant that men were more in charge and had a higher status than women. Young girls from well-to-do families were expected to be married at a very young age, and they had very little choice in the matter. In Act 1 Scene 2, Lord Capulet is presented as a fair, liberal and generous man. In the scene he is speaking to Paris, and Paris keeps asking for Juliets hand in marriage. However, Lord Capulet disagrees, which would be unusual in those days. She hath not seen the change of 14 years, Let 2 more summers wither in their pride, Ere we may think her ripe to be a bride Here he is saying that she is only thirteen years old, and that if Paris comes back for her hand in marriage in two years, only then will Lord Capulet agree or consider wedding them both. Lord Capulet uses poetic language in this scene to show that he is a bit of a hero. It makes him look sophisticated and well mannered; therefore the audience has a positive view of him. Lord Capulet talks about Juliet in a very optimistic way. He says, She is the hopeful lady of my earth. This demonstrates to the audience that he is respectful and that Juliet means a lot to him. Juliet is also his only child, meaning that she is very precious to him. He also uses metaphors, for example he describes some women as earth treading stars. This is an example of natural imagery, which shows that Lord Capulet is quite light hearted. Another idea of the fact that he is light-hearted would be that he uses puns. An example of this is when he says the word marrd. At that moment he is talking about Juliets marriage, therefore the audience know straight away that he is referring to the word married. In old English, marrd meant spoilt. In the time that the play was set, Lord Capulet actions would have been quite unusual, and suggest that he values Juliets happiness aswel as his desire to see her married. Throughout the scene, Shakespeare gives us a positive view of Lord Capulet. He shows us that Lord Capulet is understanding and very considerate for a parent in that society. Fathers were usually not this liberal in those days therefore the audience find Lord Capulets actions and choices rather unusual. A lot happens between Act 1 Scene 2 and Act 3 Scene 4. Romeo and Juliet have met and fallen in love. They have secretly married. The only people who know this are the Friar and the nurse. Romeo kills Tybalt because Tybalt killed Romeos best friend Mercutio. Romeo has been banished to Mantua. During Act 3 Scene 4, Paris and Lord Capulet meet up again to discuss the marriage of Paris and Juliet. Lord Capulet re-assures Paris that Juliet will get married to Paris. Lord Capulet has seems to have changed his mind about the marriage. Before, in Act 1 Scene 2, he was trying to put Paris off, whereas now he wants the wedding to take place. The reason I think he has changed his mind is because Tybalt has died and he is now thinking about his own death. If Juliet was to marry Paris, she would have the security and protection that she needs. The Capulets have lost a dear member of their family therefore Lord Capulet doesnt feel as strong or confident anymore. He is grief-stricken and wants some level of protection for Juliet. I think that Lord Capulet is not being reasonable because one minute he intends to let Juliet choose who she marries, whereas now he is planning her wedding without even informing her. Lord Capulet is not confident about Juliet agreeing to the marriage. .. Of my childs love: I think she will be ruled In all respects by me; nay, more, I doubt it not. Here Lord Capulet is saying that he thinks that Juliet will agree. But then he re-assures himself that she will definitely agree. This is also a use of dramatic irony because the audience knows that Juliet has already disobeyed her father and secretly got married to Romeo. In this scene, Lord Capulet speaks in a hesitant and jerky manner. We know this because he makes a lot of references to time. He also uses very short sentences which shows his mind is breaking down too because he is also no longer using poetic language. In Act 3 Scene 5, Romeo has spent the night with Juliet and shortly after, she finds out shes going to be married to Paris. Juliet is shocked and upset, and refuses to agree. However, when Lord Capulet enters he believes that Juliet is upset because of Tybalts death. We know this because he compares her tears to a sea of grief. For still thy eyes, which I may call the sea, Do ebb and flow with tears This extended metaphor suggests that Lord Capulet is back in control because he uses poetic language. When Lord Capulet enters Juliets room he is back in control. He speaks in iambic pentameter. This gives his speeches rhythm, control and pace. However, this rhythm will break down later in the scene. He seems to be in a good mood and tries to comfort her because he thinks she is upset because of Tybalts death. Juliet replies to her father in a respectful way. She speaks her mind but at the same time stays respectful. She tries her best to stand up for herself but at the same time knows her place as his daughter. Proud can I never be of what I hate, but thankful even for hate, that is meant love. This shows that she tries to explain her decision without revealing too much. However Lord Capulet dramatically changes and starts using some extremely abusive terms. He is now describing Juliet as a mistress minion and a baggage. This means that she is worthless and slave-like. The reason Lord Capulet responds like this is because he is astounded that Juliet is refusing to marry Paris. He enters the scene in a confident and happy mood, thinking that once he tells her about the marriage she will be happy. However this backfires because he finds out she is refusing and this makes him angry. He goes from being a poetic hero to someone who is quite insulting. He also tells Juliet he will drag her to the wedding even if she isnt ready. He says, or I will drag thee on a hurdle thither, out, you green-sickness carrion! He describes her as a green-sickness carrion which means she is a diseased, rotting piece of animal meat. In the earlier scenes he was using a lot of positive natural imagery, whereas now his speech has broken down and he is insulting his only child in a very bad way. His description of Juliet shows that he is very angry at her he has turned into a typical patriarchal father. In the scene, Lord Capulet has control over Juliets life because he is deciding her future for her. Juliet is different to other girls of her time because at first she did have the choice of marrying whoever she wanted to. Also, she is disobeying her fathers wishes, which would have been unusual because girls in those days didnt tend to argue with their parents decisions, and agreed with their wishes. In conclusion, Lord Capulet language, style and tone changes dramatically throughout the 3 scenes. The overall impression that we get of Lord Capulet is that he totally unfair. The fact that he is being considerate to her at the start makes his change more dramatic and shocking. Lord Capulet does want to see Juliet happy, but in the later scenes (act 3 scene 5), he is more demanding than he was before. In the time the play was set, the society was a patriarchal society. This could explain why Lord Capulet is forcing Juliet to get married. He is starting to think along the same lines as every other patriarchal father, whereas before he was putting his daughters feelings first. Juliet is shocked at her fathers behavior. She wasnt expecting him to force her to get married. This leads to Juliet going to see Friar Lawrence about the situation because she is already married to Romeo, and if she was to marry Paris, she would be committing bigamy. If Lord Capulet was to have been a bit more understanding then Juliet may have not gone to see the Friar. Shakespeare included these scenes into his play for many reasons. The scenes move the plot quickly to its tragic end. Juliet doesnt get a chance to make a choice about her life. The scenes make the audience empathise and sympathise with Juliet, and also raise dramatic tension. Lord Capulets speech changes dramatically throughout the scenes aswel. He goes from being a poetic hero, and talking in an elequent way.. to someone who is insulting and doesnt care about what he says.

Prison Writing :: essays research papers

The bleak prison world portrayed by George Jackson in his letter to Fay Stender, his attorney, develops into a concentrated and condensed view of American society. This microcosm evolves from faults within the socio-political structure of the state. Jackson draws similarities between the construct of American and prison life, which harmonised the unrest of black Americans during an era of the civil right movement. The links drawn add another dimension to the movement and the barbaric nature of American politics. To move away from Jackson’s letter, I would like to quote something that I believe is essential to Jackson’s view of the prison system: I feel like an alien in here because this whole prison system is created in such a way as to cut me off from my culture, my religion. There is no way I can describe the effect it has on me to be forcefully separated from my very way of life. The values of the white man, I do not understand. I don’t understand a culture that believes that it is good to fight one another for wealth, for material things†¦ These things I don’t understand, but it is the way of white man, and it is the way these prisoners are taught to be so that they can function properly in the white man’s society when they are released. This is part of an affidavit written to congress by a Native American called Timothy Reed, also known as Little Rock. The prison system is designed to remove one’s identity to replace it with an ‘American’ one. I have often thought that being American is more akin to a religion than a nationality. The nation’s zealous guarding of their identity condemns any notion outside their own. That a nation so young and bastardised could be so xenophobic is horrifically ironic considering America’s history. And it is this history that Jackson considers important to understanding ‘why racism exists at the prison with â€Å"particular prominence†Ã¢â‚¬â„¢ and goes on to answer ‘the larger question of why racism exists in [American] society with â€Å"particular prominence†, tied into history’. That ‘those who inhabit [the prison] and feed off its existence are historical products’, fixes on an evolution of America whic h not only creates the need for such prisons, but also creates a micro-society in its image. The perpetuation of the cruelty of American history exists inside the prison walls, where ‘overt racism exists unchecked.

Guns Germs and Steel summary

Europeans had an advantage over the Native Americans. They had the horses and the guns. Guns played a major role in the success of the Europeans. Guns not only aided in overthrowing the Native Americans, but also aided in keeping the Europeans alive by allowing them to hunt and gather food. Horses also played a huge role. They made battle and travel easier. Over time, the use of animals began advancing. Animals provided warmth and lolls.They aided in warfare as well by providing transportation for those fighting and also for transportation of foods and other goods. Animals were a major tool in the farming of land. This allowed for the technological advance of going from hunter- gatherers to food producer. This advance increased the crop yields, which allowed for an increase in population. Food production and larger populations favored more rapid technological development. People began inventing things Just out of curiosity or even to take up a new hobby.Many Native tribes, such as th e Navajo, began adapting the European use of dyes for weaving. Some tribes also took up ranching. A big technological advance was writing. The Europeans created a writing system, which would allow the transmission of knowledge across the land. Writing allowed long distance communication among the Europeans. It was the new technological advance that changed their lives for the better. They could write to someone a ways away without they, themselves, having to be there.Writing also yielded communication and record keeping of certain events. The next advance was the organization of societal roles. Bands and Tribes had egalitarian governments with Informal leadership and no real structure to conflict resolution. Chiefdoms Justify kleptomaniac and have a centralized form of conflict resolution. States have a centralized government with many levels of bureaucracy. States are good at developing weapons and providing troops. Egalitarian governments with informal leadership and no real struc ture to conflict.

Man’s constant questions and initiatives Essay

Man’s constant questions and initiatives to answer these have constantly helped us understand the changes happening in our environment. This opens up new opportunities for validation and testing that can make the initiative feasible and acceptable by everyone. This seems to be valuable in any scientific endeavor. In the end, the use of experimentation and other models of testing can help generate the validity of a particular idea. Looking at the collaborative work in understanding and detecting living cells in atmospheric samples, it can be seen here that the proponents wanted to test out whether living organisms came from outer space. Seeing this, it can be argued that their analysis has merit since they are trying to test out and experiment whether the idea of living organisms come from space and transported to Earth with the aide of comets and asteroids. One reason that this idea holds merit is the fact that there had been previous experiments and studies which sought to find and extract particles that contain such elements. These tests have been adequately cited by the authors in the document. Likewise, prior to their extraction and analysis, there have been several attempts to do these things which started since 1960’s. This then allowed the current writers to further explore the possibilities available. Another reason that this analysis has merit is that it uses several scientific apparatus and techniques to actively decipher the needed areas. From the extraction process towards the interpretation of data, it can be seen that it uses numerous scientific models designed to fully understand and appreciate the relevance of such towards generating and proving their hypothesis that indeed comets provide living organisms from space. In the end, the experiment proved that there are indeed organisms that reside in comets and transferred into the Earth’s atmosphere. By equally understanding this process, it can help generate answers to the development of life here in the planet. In my own perspective, I feel that the most successful species on Earth are human beings. This argument does not revolve around the numerical value or on the years of existence. Rather, I seek to argue that humans are the most adaptive when it comes to development and expansion. With this characteristic and trait, it has helped each one of us transcend the challenges of the period and actively adjust to suit our individual needs and preferences. One reason that humans are considered the most successful species on Earth is their ability to adjust to the conditions of the environment. This can be proven throughout history when man had continuously sought to find improvements and changes in society and nature. By doing this, man gained better appreciation about the things that are happening and sought to create an avenue for existing and living. Another reason why such argument is made is the improvements man has created in the different fields of study. This ability has led man to create practices that are complex and sophisticated just to acquire information and understanding of things. This again opens up the potential of maximizing the available resources and integrates it towards the changing needs of the period. The last reason involves the capability of man to decipher new ways wherein it can improve. Though the existence of man can be considered to be young compared to other species who had inhabited the Earth, it can be argued though that we are the ones who had made the most improvements in the last 10,000 years. From the traditional use of flint and sedentary patterns, we now have evolved towards a complex society that is aided by technology and other fields. Our dynamic attitude and ability to discern questions has enabled us to dominate our species and become masters of this world. References CF, AC (2003) The detection of living cells in stratospheric samples. Retrieved May 28, 2009 from, http://www. astrobiology. cf. ac. uk/spie. html

Biography of Voltaire, French Enlightenment Writer

Biography of Voltaire, French Enlightenment Writer Born Franà §ois-Marie Arouet, Voltaire (November 21, 1694 – May 30, 1778) was a writer and philosopher of the French Enlightenment period. He was an incredibly prolific writer, advocating for civil freedoms and criticizing major institutions such as the Catholic Church. Fast Facts: Voltaire Full Name: Franà §ois-Marie ArouetOccupation: Writer, poet, and philosopherBorn: November 21, 1694 in Paris, FranceDied: May 30, 1778 in Paris, FranceParents: Franà §ois Arouet and Marie Marguerite DaumardKey Accomplishments: Voltaire published significant criticism of the French monarchy. His commentary on religious tolerance, historiographies, and civil liberties became a key component of Enlightenment thinking. Early Life Voltaire was the fifth child and fourth son of Franà §ois Arouet and his wife Marie Marguerite Daumard. The Arouet family had already lost two sons, Armand-Franà §ois and Robert, in infancy, and Voltaire (then Franà §ois-Marie) was nine years younger than his surviving brother, Armand, and seven years younger than his sole sister, Marguerite-Catherine. Franà §ois Arouet was a lawyer and a treasury official; their family was part of the French nobility, but at the lowest possible rank. Later in life, Voltaire claimed to be the illegitimate son of a higher-ranked nobleman by the name of Guà ©rin de Rochebrune. His early education came from the Jesuits at the Collà ¨ge Louis-le-Grand. From the age of ten until seventeen, Voltaire received classical instruction in Latin, rhetoric, and theology. Once he left school, he decided he wanted to become a writer, much to the dismay of his father, who wanted Voltaire to follow him into the law. Voltaire also continued learning outside the confines of formal education. He developed his writing talents and also became multilingual, attaining fluency in English, Italian, and Spanish in addition to his native French. First Career and Early Romance After leaving school, Voltaire moved to Paris. He pretended to be working as an assistant to a notary, theoretically as a stepping stone into the legal profession. In reality, though, he was actually spending most of his time writing poetry. After a time, his father found out the truth and sent him away from Paris to study law in Caen, Normandy. Di Nicolas de Largillià ¨re - Scan by User:Manfred Heyde, Pubblico dominio, Collegamento Even this did not deter Voltaire from continuing to write. He merely switched over from poetry to writing studies on history and essays. During this period, the witty style of writing and speaking that made Voltaire so popular first appeared in his work, and it endeared him to many of the higher-ranking nobles he spent time around. In 1713, with his father’s assistance, Voltaire began working at the Hague in the Netherlands as a secretary to the French ambassador, the marquis de Chà ¢teauneuf. While there, Voltaire had his earliest known romantic entanglement, falling in love with a Huguenot refugee, Catherine Olympe Dunoyer. Unfortunately, their connection was considered unsuitable and caused something of a scandal, so the marquis forced Voltaire to break it off and return to France. By this point, his political and legal career had all but been given up. Playwright and Government Critic Upon returning to Paris, Voltaire launched his writing career. Since his favorite topics were critiques of the government and satires of political figures, he landed in hot water pretty quickly. One early satire, which accused the Duke of Orleans of incest, even landed him in prison in the Bastille for nearly a year. Upon his release, however, his debut play (a take on the Oedipus myth) was produced, and it was a critical and commercial success. The Duke whom he had previously offended even presented him with a medal in recognition of the achievement. It was around this time that Franà §ois-Marie Arouet began going by the pseudonym Voltaire, under which he would publish most of his works. To this day, there’s much debate as to how he came up with the name. It may have its roots as an anagram or pun on his family name or several different nicknames. Voltaire reportedly adopted the name in 1718, after being released from the Bastille. After his release, he also struck up a new romance with a young widow, Marie-Marguerite de Rupelmonde. Unfortunately, Voltaire’s next works did not have nearly the same success as his first. His play Artà ©mire flopped so badly that even the text itself only survives in a few fragments, and when he tried to publish an epic poem about King Henry IV (the first Bourbon dynasty monarch), he couldn’t find a publisher in France. Instead, he and Rupelmonde journeyed to the Netherlands, where he secured a publisher in The Hague. Eventually, Voltaire convinced a French publisher to publish the poem, La Henriade, secretly. The poem was a success, as was his next play, which was performed at the wedding of Louis XV. Chateau de Cirey where Voltaire lived.  ©MDT52 In 1726, Voltaire became involved in a quarrel with a young nobleman who reportedly insulted Voltaire’s change of name. Voltaire challenged him to a duel, but the nobleman instead had Voltaire beaten, then arrested without a trial. He was, however, able to negotiate with authorities to be exiled to England rather than imprisoned at the Bastille again. English Exile As it turns out, Voltaire’s exile to England would change his entire outlook. He moved in the same circles as some of the leading figures of English society, thought, and culture, including Jonathan Swift, Alexander Pope, and more. In particular, he became fascinated by the government of England in comparison with France: England was a constitutional monarchy, whereas France still lived under an absolute monarchy. The country also had greater freedoms of speech and religion, which would become a key component of Voltaire’s criticisms and writings. Voltaire was able to return to France after a little more than two years, though still banned from the court at Versailles. Thanks to participation in a plan to literally purchase the French lottery, along with an inheritance from his father, he quickly became incredibly rich. In the early 1730s, he began publishing work that showed his clear English influences. His play Zaà ¯re was dedicated to his English friend Everard Fawkener and included praise of English culture and freedoms. He also published a collection of essays that praised British politics, attitudes towards religion and science, and arts and literature, called the  Letters Concerning the English Nation, in 1733 in London. The next year, it was published in French, landing Voltaire in hot water again. Because he did not get the approval of the official royal censor before publishing, and because the essays praised British religious freedom and human rights, the book was banned and Voltaire had to quickly flee from Par is. In 1733, Voltaire also met the most significant romantic partner of his life: Émilie, the Marquise du Chà ¢telet, a mathematician who was married to the Marquis du Chà ¢telet. Despite being 12 years younger than Voltaire (and married, and a mother), Émilie was very much an intellectual peer to Voltaire. They amassed a shared collection of over 20,000 books and spent time studying and performing experiments together, many of which were inspired by Voltaire’s admiration of Sir Isaac Newton. After the Letters scandal, Voltaire fled to the estate belonging to her husband. Voltaire paid to renovate the building, and her husband did not raise any fuss about the affair, which would continue for 16 years. Somewhat abashed by his multiple conflicts with the government, Voltaire began keeping a lower profile, although he continued his writing, now focused on history and science. The Marquise du Chà ¢telet contributed considerably alongside him, producing a definitive French translation of Newton’s Principia and writing reviews of Voltaire’s Newton-based work. Together, they were instrumental in introducing Newton’s work in France. They also developed some critical views on religion, with Voltaire publishing several texts that sharply criticized the establishment of state religions, religious intolerance, and even organized religion as a whole. Similarly, he railed against the style of histories and biographies of the past, suggesting they were filled with falsehoods and supernatural explanations and needed a fresh, more scientific and evidence-based approach to research. Connections in Prussia Frederick the Great, while he was still just the crown prince of Prussia, began a correspondence with Voltaire around 1736, but they did not meet in person until 1740. Despite their friendship, Voltaire still went to Frederick’s court in 1743 as a French spy to report back on Frederick’s intentions and capabilities with regards to the ongoing War of Austrian Succession. By the mid-1740s, Voltaire’s romance with the Marquise du Chà ¢telet had begun to wind down. He grew tired of spending nearly all his time at her estate, and both found new companionship. In Voltaire’s case, it was even more scandalous than their affair had been: he was attracted to, and later lived with, his own niece, Marie Louise Mignot. In 1749, the Marquise died in childbirth, and Voltaire moved to Prussia the following year. Circa 1751, Voltaire travelled to Prussia in 1750, on the invitation of Friedrich II and was a permanent resident of court for two years. Hulton Archive / Getty Images During the 1750s, Voltaire’s relationships in Prussia began to deteriorate. He was accused of theft and forgery relating to some bond investments, then had a feud with the president of the Berlin Academy of Sciences that ended with Voltaire writing a satire that angered Frederick the Great and resulted in the temporary destruction of their friendship. They would, however, reconcile in the 1760s. Geneva, Paris, and Final Years Forbidden by King Louis XV to return to Paris, Voltaire instead arrived in Geneva in 1755. He continued publishing, with major philosophical writings such as Candide, or Optimism, a satire of Leibnizs philosophy of optimistic determinism which would become Voltaire’s most famous work. Candide by VOLTAIRE, Francois-Marie Arouet - French philosopher, playwright and novelist. Title-page of Candide or Optimism. Culture Club / Getty Images Starting in 1762, Voltaire took up the causes of unjustly persecuted people, particularly those who were victims of religious persecution. Among his most notable causes was the case of Jean Calas, a Huguenot who was convicted of murdering his son for wanting to convert to Catholicism and tortured to death; his property was confiscated and his daughters forced into Catholic convents. Voltaire, along with others, strongly doubted his guilt and suspected a case of religious persecution. The conviction was overturned in 1765. Voltaire’s last year was still full of activity. In early 1778, he was initiated into Freemasonry, and historians dispute as to whether he did so at the urging of Benjamin Franklin or not. He also returned to Paris for the first time in a quarter century to see his latest play, Irene, open. He fell ill on the journey and believed himself to be on death’s doorstep, but recovered. Two months later, however, he became ill again and died on May 30, 1778. Accounts of his deathbed vary wildly, depending on the sources and their own opinions of Voltaire. His famous deathbed quote- in which a priest asked him to renounce Satan and he replied â€Å"Now is not the time for making new enemies!†- is likely apocryphal and actually traced to a 19th-century joke that was attributed to Voltaire in the 20th century. Voltaire was formally denied a Christian burial because of his criticism of the Church, but his friends and family managed to secretly arrange a burial at the abbey of Scellià ¨res in Champagne. He left behind a complicated legacy. For instance, while he argued for religious tolerance, he also was one of the origins of Enlightenment-era anti-Semitism. He endorsed anti-slavery and anti-monarchical views, but disdained the idea of democracy as well. In the end, Voltaire’s texts became a key component of Enlightenment thinking, which has allowed his philosophy and writing to endure for centuries. Sources Pearson, Roger. Voltaire Almighty: A Life in Pursuit of Freedom. Bloomsbury, 2005.Pomeau, Renà © Henry. â€Å"Voltaire: French Philosopher and Author.† Encyclopaedia Britannica, https://www.britannica.com/biography/Voltaire.â€Å"Voltaire.† Stanford Encyclopedia of Philosophy, Stanford University, https://plato.stanford.edu/entries/voltaire/

STUDIES ON USE OF AQUATIC MACROPHYTES FOR removal of pollut essays

STUDIES ON USE OF AQUATIC MACROPHYTES FOR removal of pollut essays Since the last decade Effluent Treatment Plant has become an integrated part of each and every industry that disposes off wastewater. Not only just industries but Domestic and Municipal waste also have to be treated before disposing as all these effluents contain pathogenic microorganisms, toxic organic For removal of these chemicals various conventional methods are used. But these methods were found to be uneconomical and in absence of regular maintenance, the processes are delicate and prone to failure. Besides, these methods cannot be applied where volume of effluent is low like the municipal waste in rural areas. Lower the quantity of wastewater, higher is its cost of treatment per litre. As a result, in most of its cases it is left untreated and that leads to outbreak of water borne diseases. To all these problems Biotechnology has brought one simplest, easiest 5. It can be applied in varied conditions and environment. It is found that the macrophytes perform several different functions: 1. Take up minerals thereby lowering toxicity of the effluent. 2. Transporting from atmosphere to root zone facilitating aeration of the effluent. 3. Provide substrate for microbial activity. 4. Remove Nitrates, Phosphates, sulphates, Ca, Mg, K 5. Remove heavy metals like Cu, Pb, Cd, etc that cannot be completely removed by conventional methods. Since the introduction of this technique a decade ago, it was mainly used for secondary and tertiary treatment of sewage. However, later it was found to be equally effect ...

The Myth of Er From the Republic of Plato

The Myth of Er From the Republic of Plato The Myth of Er from Platos Republic tells the story of a soldier, Er, who is thought to be dead and descends to the underworld. But when he revives he is sent back to tell humanity what awaits them in the afterlife.    Er describes an afterlife where the just are rewarded and the wicked are punished. Souls are then reborn into a new body and a new life, and the new life they choose will reflect how they have lived in their previous life and the state of their soul at death.   The Myth of Er (Jowett Translation) Well, I said, I will tell you a tale; not one of the tales which Odysseus tells to the hero Alcinous, yet this too is a tale of a hero, Er the son of Armenius, a Pamphylian by birth. He was slain in battle, and ten days afterwards, when the bodies of the dead were taken up already in a state of corruption, his body was found unaffected by decay, and carried away home to be buried. And on the twelfth day, as he was lying on the funeral pile, he returned to life and told them what he had seen in the other world. He said that when his soul left the body he went on a journey with a great company, and that they came to a mysterious place at which there were two openings in the earth; they were near together, and over against them were two other openings in the heaven above. In the intermediate space there were judges seated, who commanded the just, after they had given judgment on them and had bound their sentences in front of them, to ascend by the heavenly way on the right hand; and in like manner the unjust were bidden by them to descend by the lower way on the left hand; these also bore the symbols of their deeds, but fastened on their backs. He drew near, and they told him that he was to be the messenger who would carry the report of the other world to men, and they bade him hear and see all that was to be heard and seen in that place. Then he beheld and saw on one side the souls departing at either opening of heaven and earth when sentence had been given on them; and at the two other openings other souls, some ascending out of the earth dusty and worn with travel, some descending out of heaven clean and bright. And arriving ever and anon they seemed to have come from a long journey, and they went forth with gladness into the meadow, where they encamped as at a festival; and those who knew one another embraced and conversed, the souls which came from earth curiously enquiring about the things above, and the souls which came from heaven about the things beneath. And they told one another of what had happened by the way, those from below weeping and sorrowing at the remembrance of the things which they had endured and seen in their journey beneath the earth (now the journey lasted a thousand years), while those from above were describing heavenly delights and visions of inconceivable beauty. The story, Glaucon, would take too long to tell; but the sum was this:- He said that for every wrong which they had done to any one they suffered tenfold; or once in a hundred years- such being reckoned to be the length of mans life, and the penalty being thus paid ten times in a thousand years. If, for example, there were any who had been the cause of many deaths, or had betrayed or enslaved cities or armies, or been guilty of any other evil behavior, for each and all of their offences they received punishment ten times over, and the rewards of beneficence and justice and holiness were in the same proportion. I need hardly repeat what he said concerning young children dying almost as soon as they were born. Of piety and impiety to gods and parents, and of murderers, there were retributions other and greater far which he described. He mentioned that he was present when one of the spirits asked another, Where is Ardiaeus the Great? (Now this Ardiaeus lived a thousand years before the time of Er: he had been the tyrant of some city of Pamphylia, and had murdered his aged father and his elder brother, and was said to have committed many other abominable crimes.) The answer of the other spirit was: He comes not hither and will never come. And this, said he, was one of the dreadful sights which we ourselves witnessed. We were at the mouth of the cavern, and, having completed all our experiences, were about to reascend, when of a sudden Ardiaeus appeared and several others, most of whom were tyrants; and there were also besides the tyrants private individuals who had been great criminals: they were just, as they fancied, about to return into the upper world, but the mouth, instead of admitting them, gave a roar, whenever any of these incurable sinners or some one who had not been sufficiently punished tried to ascend; and then wild men of fiery aspect, who were standing by and heard the sound, seized and carried them off; and Ardiaeus and others they bound head and foot and hand, and threw them down and flayed them with scourges, and dragged them along the road at the side, carding them on thorns like wool, and declaring to the passers-by what were their crimes, and that they were being taken away to be cast into hell. And of all the many terrors which they had endured, he said that there was none like the terror which each of them felt at that moment, lest they should hear the voice; and when there was silence, one by one they ascended with exceeding joy. These, said Er, were the penalties and retributions, and there were blessings as great. Now when the spirits which were in the meadow had tarried seven days, on the eighth they were obliged to proceed on their journey, and, on the fourth day after, he said that they came to a place where they could see from above a line of light, straight as a column, extending right through the whole heaven and through the earth, in colour resembling the rainbow, only brighter and purer; another days journey brought them to the place, and there, in the midst of the light, they saw the ends of the chains of heaven let down from above: for this light is the belt of heaven, and holds together the circle of the universe, like the under-girders of a trireme. From these ends is extended the spindle of Necessity, on which all the revolutions turn. The shaft and hook of this spindle are made of steel, and the whorl is made partly of steel and also partly of other materials. Now the whorl is in form like the whorl used on earth; and the description of it implied that there is one large hollow whorl which is quite scooped out, and into this is fitted another lesser one, and another, and another, and four others, making eight in all, like vessels which fit into one another; the whorls show their edges on the upper side, and on their lower side all together form one continuous whorl. This is pierced by the spindle, which is driven home through the centre of the eighth. The first and outermost whorl has the rim broadest, and the seven inner whorls are narrower, in the following proportions- the sixth is next to the first in size, the fourth next to the sixth; then comes the eighth; the seventh is fifth, the fifth is sixth, the third is seventh, last and eighth comes the second. The largest (or fixed stars) is spangled, and the seventh (or sun) is brightest; the eighth (or moon) coloured by the reflected light of the seventh; the second and fifth (Saturn and Mercury) are in colour like one another, and yellower than the preceding; the third (Venus) has the whitest light; the fourth (Mars) is reddish; the sixth (Jupiter) is in whiteness second. Now the whole spindle has the same motion; but, as the whole revolves in one direction, the seven inner circles move slowly in the other, and of these the swiftest is the eighth; next in swiftness are the seventh, sixth, and fifth, which move together; third in swiftness appeared to move according to the law of this reversed motion the fourth; the third appeared fourth and the second fifth. The spindle turns on the knees of Necessity; and on the upper surface of each circle is a siren, who goes round with them, hymning a single tone or note. The eight together form one harmony; and round about, at equal intervals, there is another band, three in number, each sitting upon her throne: these are the Fates, daughters of Necessity, who are clothed in white robes and have chaplets upon their heads, Lachesis and Clotho and Atropos, who accompany with their voices the harmony of the sirens- Lachesis singing of the past, Clotho of the present, Atropos of the future; Clotho from time to time assisting with a touch of her right hand the revolution of the outer circle of the whorl or spindle, and Atropos with her left hand touching and guiding the inner ones, and Lachesis laying hold of either in turn, first with one hand and then with the other. When Er and the spirits arrived, their duty was to go at once to Lachesis; but first of all there came a prophet who arranged them in order; then he took from the knees of Lachesis lots and samples of lives, and having mounted a high pulpit, spoke as follows: Hear the word of Lachesis, the daughter of Necessity. Mortal souls, behold a new cycle of life and mortality. Your genius will not be allotted to you, but you will choose your genius; and let him who draws the first lot have the first choice, and the life which he chooses shall be his destiny. Virtue is free, and as a man honours or dishonours her he will have more or less of her; the responsibility is with the chooser- God is justified. When the Interpreter had thus spoken he scattered lots indifferently among them all, and each of them took up the lot which fell near him, all but Er himself (he was not allowed), and each as he took his lot perceived the number which he had obtained. Then the Interpreter placed on the ground before them the samples of lives; and there were many more lives than the souls present, and they were of all sorts. There were lives of every animal and of man in every condition. And there were tyrannies among them, some lasting out the tyrants life, others which broke off in the middle and came to an end in poverty and exile and beggary; and there were lives of famous men, some who were famous for their form and beauty as well as for their strength and success in games, or, again, for their birth and the qualities of their ancestors; and some who were the reverse of famous for the opposite qualities. And of women likewise; there was not, however, any definite character in them, because the soul, when choosing a new life, must of necessity become different. But there was every other quality, and the all mingled with one another, and also with elements of wealth and poverty, and disease and health; and there were mean states also. And here, my dear Glaucon, is the supreme peril of our human state; and therefore the utmost care should be taken. Let each one of us leave every other kind of knowledge and seek and follow one thing only, if peradventure he may be able to learn and may find some one who will make him able to learn and discern between good and evil, and so to choose always and everywhere the better life as he has opportunity. He should consider the bearing of all these things which have been mentioned severally and collectively upon virtue; he should know what the effect of beauty is when combined with poverty or wealth in a particular soul, and what are the good and evil consequences of noble and humble birth, of private and public station, of strength and weakness, of cleverness and dullness, and of all the natural and acquired gifts of the soul, and the operation of them when conjoined; he will then look at the nature of the soul, and from the consideration of all these qualities he will be able to determine which is the better and which is the worse; and so he will choose, giving the name of evil to the life which will make his soul more unjust, and good to the life which will make his soul more just; all else he will disregard. For we have seen and know that this is the best choice both in life and after death. A man must take with him into the world below an adamantine faith in truth and right, that there too he may be undazzled by the desire of wealth or the other allurements of evil, lest, coming upon tyrannies and similar villainies, he do irremediable wrongs to others and suffer yet worse himself; but let him know how to choose the mean and avoid the extremes on either side, as far as possible, not only in this life but in all that which is to come. For this is the way of happiness. And according to the report of the messenger from the other world this was what the prophet said at the time: Even for the last comer, if he chooses wisely and will live diligently, there is appointed a happy and not undesirable existence. Let not him who chooses first be careless, and let not the last despair. And when he had spoken, he who had the first choice came forward and in a moment chose the greatest tyranny; his mind having been darkened by folly and sensuality, he had not thought out the whole matter before he chose, and did not at first sight perceive that he was fated, among other evils, to devour his own children. But when he had time to reflect, and saw what was in the lot, he began to beat his breast and lament over his choice, forgetting the proclamation of the prophet; for, instead of throwing the blame of his misfortune on himself, he accused chance and the gods, and everything rather than himself. Now he was one of those who came from heaven, and in a former life had dwelt in a well-ordered State, but his virtue was a matter of habit only, and he had no philosophy. And it was true of others who were similarly overtaken, that the greater number of them came from heaven and therefore they had never been schooled by trial, whereas the pilgrims who came from earth having themselves suffered and seen others suffer, were not in a hurry to choose. And owing to this inexperience of theirs, and also because the lot was a chance, many of the souls exchanged a good destiny for an evil or an evil for a good. For if a man had always on his arrival in this world dedicated himself from the first to sound philosophy, and had been moderately fortunate in the number of the lot, he might, as the messenger reported, be happy here, and also his journey to another life and return to this, instead of being rough and underground, would be smooth and heavenly. Most curious, he said, was the spectacle- sad and laughable and strange; for the choice of the souls was in most cases based on their experience of a previous life. There he saw the soul which had once been Orpheus choosing the life of a swan out of enmity to the race of women, hating to be born of a woman because they had been his murderers; he beheld also the soul of Thamyras choosing the life of a nightingale; birds, on the other hand, like the swan and other musicians, wanting to be men. The soul which obtained the twentieth lot chose the life of a lion, and this was the soul of Ajax the son of Telamon, who would not be a man, remembering the injustice which was done him in the judgment about the arms. The next was Agamemnon, who took the life of an eagle, because, like Ajax, he hated human nature by reason of his sufferings. About the middle came the lot of Atalanta; she, seeing the great fame of an athlete, was unable to resist the temptation: and after her there followed the soul of Epeus the son of Panopeus passing into the nature of a woman cunning in the arts; and far away among the last who chose, the soul of the jester Thersites was putting on the form of a monkey. There came also the soul of Odysseus having yet to make a choice, and his lot happened to be the last of them all. Now the recollection of former toils had disenchanted him of ambition, and he went about for a considerable time in search of the life of a private man who had no cares; he had some difficulty in finding this, which was lying about and had been neglected by everybody else; and when he saw it, he said that he would have done the same had his lot been first instead of last, and that he was delighted to have it. And not only did men pass into animals, but I must also mention that there were animals tame and wild who changed into one another and into corresponding human natures- the good into the gentle and the evil into the savage, in all sorts of combinations. All the souls had now chosen their lives, and they went in the order of their choice to Lachesis, who sent with them the genius whom they had severally chosen, to be the guardian of their lives and the fulfiller of the choice: this genius led the souls first to Clotho, and drew them within the revolution of the spindle impelled by her hand, thus ratifying the destiny of each; and then, when they were fastened to this, carried them to Atropos, who spun the threads and made them irreversible, whence without turning round they passed beneath the throne of Necessity; and when they had all passed, they marched on in a scorching heat to the plain of Forgetfulness, which was a barren waste destitute of trees and verdure; and then towards evening they encamped by the river of Unmindfulness, whose water no vessel can hold; of this they were all obliged to drink a certain quantity, and those who were not saved by wisdom drank more than was necessary; and each one as he drank forgot all things. Now after they had gone to rest, about the middle of the night there was a thunderstorm and earthquake, and then in an instant they were driven upwards in all manner of ways to their birth, like stars shooting. He himself was hindered from drinking the water. But in what manner or by what means he returned to the body he could not say; only, in the morning, awaking suddenly, he found himself lying on the pyre. And thus, Glaucon, the tale has been saved and has not perished, and will save us if we are obedient to the word spoken; and we shall pass safely over the river of Forgetfulness and our soul will not be defiled. Wherefore my counsel is, that we hold fast ever to the heavenly way and follow after justice and virtue always, considering that the soul is immortal and able to endure every sort of good and every sort of evil. Thus shall we live dear to one another and to the gods, both while remaining here and when, like conquerors in the games who go round to gather gifts, we receive our reward. And it shall be well with us both in this life and in the pilgrimage of a thousand years which we have been describing. Some References for Platos Republic Suggestions based on: Oxford Bibliographies Online Ferrari, G. R. F. .Reeve, C. D. C. .White, Nicholas P. .Williams, Bernard. The Analogy of City and Soul in Platos Republic. The Sense of the Past: Essays in the History of Philosophy. Edited by Bernard Williams, 108-117. Princeton, NJ: Princeton University Press, 2006.

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Empowering Employee Work Behavior and Leadership Style on Job Performance - Dissertation Example This study is intended to provide valuable insight on human resource strategies and their relevancy to employee empowerment in diverse organizational cultures. By analyzing the results of employee and administrator surveys, the research will prove that positive relationships between management and the worker are mutually inclusive of increased job performance and employee retention. An Abstract of The Interaction Effect of Empowering Employee Work Behavior and Leadership Style on Job Performance by Student Name Submitted to the Graduate Faculty in partial fulfillment of the requirements for the Doctor of Philosophy Degree in Economics The University June 2013 Recruitment, retention, and the motivation of top performing employees have been ongoing challenges for employers. In the past, business entities relied upon the principles of their predecessors to structure human resource management plans through traditional styles of leadership. Today, diversity in the workplace has evolved in to one of the most significant topics for businesses’ management of human capital.Workplace diversity is the foundation for conflict in regard to communication and the attainment of the best fit in human resource management. Behavioral theorists have used psychoanalytic research to find proven methods to obtain positive productive behaviors. When an organization’s leadership styles promote employee empowerment, the level of job performance increases. ... The purpose of this study is to establish the existence of a positive relationship between leadership approach and employee empowerment in regard to job performance. TABLE OF CONTENTS COPYRIGHT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 SIGNATURE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 ACKNOWLEDGEMENTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 P REFACE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 ABSTRACT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 TABLE OF CONTENTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 LIST OF FIGURES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 LIST OF TABLES†¦...........................................................................................................10 CHAPTER 1 NATURE OF THE STUDY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 1.1 Sigmund Freud: Human Thought Processes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.16 1.2 Heuristics and Theory: Trust as Expectation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 1.3 Stewardship Theory and Agency Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 1.4 Motivation: Intrinsic and Extrin sic Reinforcement Learning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦22 1.5

Einstein's Wife The Controversy Essay Example | Topics and Well Written Essays - 2000 words

Einstein's Wife The Controversy - Essay Example This article will examine all the evidence about this allegation and concludes that the theory that Mileva was Einsteins equal partner are, most likely, patently false, as they rely upon erroneous and incomplete information. The scholarly theory is that Mileva was Einsteins hidden collaborator on his theories. The question would become why did not get the credit that she deserved, is this is true? Rossiter (1993) might provide the answer. She writes of the â€Å"Matthew Effect,† so named for a passage in Matthew in The Bible which states that individuals may be under-recognized for their achievements. In the case of science, according to Rossiter, it is a matter of politics whether certain scientists, such as Albert Einstein, get international recognition over other scientists, such as Marian Smoluchowski, who was working on Brownian motion at the same time as Einstein. The Matthew Effect states that politics is the reason why some scientists get recognition over other scientists – these scientists have prestigious posts at universities and acolytes who are willing to extol their virtues to the public. The other scientists, who might be doing just as important work, have less prestigious p osts and fewer cheerleaders for them. Because of this, these scientists struggle for recognition, even though their work may be just as important, while other scientists get all the recognition.1 Rossiter suggests that this effect particularly effects women in the field. This marginalization of women has extended to the cases of women who were married to important scientists and have not gotten recognition for their work, as the recognition has completely gone to their husbands. It is in this category, suggests Rossiter, that the case of Mileva Maric might fall.2 Troemel-Ploetz (1990) also points to the insidious practice of not according

Empowering Employee Work Behavior and Leadership Style on Job Dissertation

Empowering Employee Work Behavior and Leadership Style on Job Performance - Dissertation Example This study is intended to provide valuable insight on human resource strategies and their relevancy to employee empowerment in diverse organizational cultures. By analyzing the results of employee and administrator surveys, the research will prove that positive relationships between management and the worker are mutually inclusive of increased job performance and employee retention. An Abstract of The Interaction Effect of Empowering Employee Work Behavior and Leadership Style on Job Performance by Student Name Submitted to the Graduate Faculty in partial fulfillment of the requirements for the Doctor of Philosophy Degree in Economics The University June 2013 Recruitment, retention, and the motivation of top performing employees have been ongoing challenges for employers. In the past, business entities relied upon the principles of their predecessors to structure human resource management plans through traditional styles of leadership. Today, diversity in the workplace has evolved in to one of the most significant topics for businesses’ management of human capital.Workplace diversity is the foundation for conflict in regard to communication and the attainment of the best fit in human resource management. Behavioral theorists have used psychoanalytic research to find proven methods to obtain positive productive behaviors. When an organization’s leadership styles promote employee empowerment, the level of job performance increases. ... The purpose of this study is to establish the existence of a positive relationship between leadership approach and employee empowerment in regard to job performance. TABLE OF CONTENTS COPYRIGHT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 SIGNATURE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 ACKNOWLEDGEMENTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 P REFACE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 ABSTRACT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 TABLE OF CONTENTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 LIST OF FIGURES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 LIST OF TABLES†¦...........................................................................................................10 CHAPTER 1 NATURE OF THE STUDY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 1.1 Sigmund Freud: Human Thought Processes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.16 1.2 Heuristics and Theory: Trust as Expectation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 1.3 Stewardship Theory and Agency Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 1.4 Motivation: Intrinsic and Extrin sic Reinforcement Learning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦22 1.5

Warfare Essay Example | Topics and Well Written Essays - 1000 words - 1

Warfare - Essay Example reader, the fact of the matter is that the data is incomplete and necessarily causes the reviewer/analyst to misinterpret the situation that is being represented. As a means of understanding the way in which this together situation is misrepresented, the analysis will engage the reader with discussion of some of the core drawbacks that exist within the research at hand. Without question, the war in Afghanistan is an issue that still engenders a great deal of societal debate; however, instead of delving into this debate in seeking to take sides, the author will instead leverage the information that is represented within the article, and the article alone, as a means of drawing inference upon whether or not statistics and data are valid for making the points at hand. Firstly, it should be noted that the data charts that are represented in the opening tables of the article do not represent the number of civilian deaths between 2001 and 2007. This is an unimaginable oversight. Ultimately, the bloodiest years of any conflict or invasion are those at the very beginning of such an action. Whereas it is of course laudable that the authors intended to track the state at all, the overall level of inference that the reader can gain from statistics that only begin tracking civilian deaths in late 2007 is greatly diminished. Furthermore, the article does not begin tracking ‘ground engagements’ until 2011 (Zenko, 2014). As can be understood, the nation of Afghanistan is extraordinarily poor. Thus, it is not expected that terrorists or other groups will utilise advanced weaponry and/or the Air Force as a means of engaging targets. By extension, it can also be assumed that the ‘invaders’ of Afghanistan, namely NATO, heavily utilise a ir power in lieu of ground engagements due to the fact that air assault of enemy forces has a lower overall likelihood of causing coalition causalities. A further issue that encourages the reader to question the veracity and usefulness of

International Game Technology IGT Essay Example for Free

International Game Technology IGT Essay International Game Technology (IGT) Introduction            The short term and long-term debt for International Game Technology as at 31st March 2014 stand at $ 1,426,400 and $ 1,760,500 respectively. The total liabilities for the company sum up to 3,186,900. This information is generated from the company quarterly report. The market value of equity of IGT is $ 3.98B and the outstanding share is $ 24M.            The debt ratio helps a company compare its total debt to total liability and equity. This ratio is used by the company to have the general notion as to the value of leverage being applied by a company. A lower value implies that the business is less reliable on borrowed funds. The less the ratio or leverage the business is applying, the stronger is the equity position of the company (Tamari, 1978). On the other hand, the bigger the ratio the higher the risk the business considered to have invested on. Debt to equity ratio is less the same as debt ratio. This is another gearing ratio that compares the business liabilities to its outstanding shareholders’ equity (Tamari, 1978). The same case with debt ratio, a lower value implies that the business is applying less borrowed fund and the better is its equity stand.            Therefore, in both case I consider these ratios too large for the IGT Company. It implies that the company is highly exposed to risk such as creditors’ lack of confidence with the company and increase in interest rates. IGT Company should consider paying off its debt. It can raise capital for paying debt by issuing more stock.            Among the three companies, IGT Company has the highest debt to equity ratio. The company may have opted for this approach in order to benefit from deductible interest tax and build the credit for the business. This approach will also ensure maintaining completely ownership of the company. The challenges with issuing large amount of stock means those shares outstanding of the company become more diluted and the current investors earn smaller ownership fraction with every extra share issued (Wiehle, 2005).            On the other hand, Multimedia Games Holdings has the lowest debt to equity ratio. It might have opted for this option in order to enables it investors raise capital without facing debt. This will allow the company owners to concentrate on making their outputs more profitable instead of paying back to lenders. Multimedia Games Holdings may have also opted for this approach to allow the company owners and investors to create a long-term association throughout the lifetime of the business. According to Wiehle (2005), the cash flow for the company will be utilized on investments instead of paying interest and outstanding debts. Moreover, this compare can be termed as a small company if you compare it with the other two companies; hence, it might have opted for this method for the fear that it will face liquidity issues and fail to pay its outstanding debts (Wiehle, 2005). References Tamari, M. (1978). Financial ratios: analysis and prediction. London: P. Elek. Wiehle, U. (2005). 100 IFRS financial ratios (1. ed.). Wiesbaden: Cometis AG. Source document

Importance of Metrics in Marketing Strategies Case Study

Importance of Metrics in Marketing Strategies Case Study Teresa A. Cochran Marketing is a fundamental responsibility for all activities related to advertising and sales strategies that are vital to the success of any organization. The ability of an organization to efficiently market its products and services is directly related to the success or failure of the company. As noted by Arikan (2011), metrics form the base of any effective marketing strategy. However, many firms fail to utilize metrics to calculate success or failure of their strategies. Most companies focus on the new leads generated overlooking other important formulas that analyze the actual success of any type of marketing strategy. As the business environment evolves, new marketing strategies and options are invented which requires marketers to stay a step ahead by understanding key metrics and what they mean for a companys marketing strategies. Ideally, these metrics are measurable values used to demonstrate the level of effectiveness of marketing campaigns on all marketing channels. Since marketers operate across many channels, their marketing strategy will involve a variety of activities, which makes it important to track progress and performance of their actions with the right performance indicators. This can help a business to reach its marketing targets and make improvements when facing challenges. Before choosing the right metrics, it is important to consider channels being used and who in the business will use the resultant information to make decisions (Arikan, 2011). For Athletics Supreme, following are five important metrics that the company should use to evaluate performance of their marketing strategies. For this assignment, 5 marketing metrics will be reviewed to display the anticipated success of the Pleasantly Plus, plus size retail boutique and consignment shop. Each factor is a subcategory of the marketing metrics main categories; sales metrics, customer readiness to buy metrics, customer metrics, distribution metrics and communication metrics. The assignment will review in detail equations used to forecast the following: sales growth, awareness, retention rate, number of outlets and response rate. Sales Metrics Strategic marketing plans are created to facilitate an elevated consumer awareness to promote and attract customers to purchase your product. Data related to sales volumes measure the rate at which sales of your product and is imperative for decision making for the overall fiscal sustainability and financial success This metric is also valuable for strategic planning and will determine future growth projects for the company. Athletics Supreme must also monitor sales data including total sales and types of products sold. Sales data must then be evaluated by the company to determine the effectiveness of the marketing strategy or to determine barriers to sales. The sales metric being utilized to determine the efficacy of the advertising methods used must be monitored with respect to creating sales through increased product awareness. In addition, this evaluation would also determine the tactics that have a negative impact on sales goals (Farris, 2010). These key indicators will be monit ored by the marketing department over multiple sales periods. Athletics Supreme can utilize sales data to monitor growth and of the new product line Sales figures for the sports apparel product line will be monitored quarterly beginning with the date of the initial release of the products. This metric will be monitored for one year with the goal of establishing sales trend lines relative to seasonal sales. Sales growth represents the variance in comparing sales from differing time periods. This data can be reflected mathematically as: (Current time period net sales- Previous time period net sales) _________________________________________ x100 (Previous period net sales) Or As applied to Athletic Supreme ($50,000 net sales qtr 2- $35,000 net sales qtr 1 _________________________________________________________________ x100 $50,000 Athletics Supreme shows a growth rate from Qtr 1 to Qtr 2 of 30% Customer readiness to buy metrics Customer awareness is a method utilized to determine the number of consumers who have been made aware of the products offered, in this case by Athletics Supreme. From a marketing viewpoint, a strong awareness of your product increases potential consumer purchase. Marketers use customer readiness such as awareness, preference, purchase intention, trial rate, and repurchase rate as performance indicators of product branding therefore these indicators have a great deal of influence over strategic planning of a company (Hanssens, Pauwels, Srinivasan, Vanhuele, Yildirim, 2014). Consumer purchases are influenced by multiple stages of product awareness before purchasing. Consideration to the consumers thought process related to decision to purchase before determining an appropriate marketing plan. Athletics Supreme enters the sports apparel market with an edge over the competition due to having a presence in the industry. The company has a reputation for quality therefore, consumers have an established recognition of the name brand. Athletic Supreme should collect behavioral purchasing data based on preferences gathered from sales databases. By evaluating consumer purchases, Athletics Supreme can gain valuable data on consumers product preferences (Kotler Keller, 2012). Periodic surveys of customers that purchase the apparel would further assist in evaluation the most effective marketing tactics. Akrin (2011), notes that the quality advertising message will make customers more inclined to purchase sportswear. Athletics Supreme objective would be to obtain favorable response rates beyond 90 percent, and adjust marketing strategies accordingly. Videos are another medium that would be used in the raising of awareness regarding the new line of sportswear products. The number of viewers of a video is an effective way of determining whether the products receive the attention of the target customers. The target customers are expected to be impacted by the viewership of the videos to engage in the purchase of the products being marketed (Arikan, 2008). Based on the viewership metrics, Athletics Supreme should determine the most efficient marketing channel that facilitates the creation of awareness regarding the product to consumers. The Greater attention of the marketing medium that is most effective should be done to ensure that there is maximum exploitation of the medium to create awareness and influence consumers to make purchase decisions in favor of the sportswear products (Farris, 2010). As applied to Athletics Supreme, an approach to quantifying product awareness is based on cost per 1,000 contacts and then calculate the spend per contact for each advertisement. Marketing Originated Customer % is a ratio that reveals the percentage of the new business that is a result of Marketing efforts. It is computed by getting the number of customers that started with a lead generated by Marketing and then dividing it with the total number of new customers that signed up in a period; the value is then multiplied by 100 (Zikmund Babin, 2013). This metric will show the portion of customers acquisition that originated from Athletics Supreme Marketing efforts in a certain period. This metric is best analyzed using a closed-loop marketing analytics system as manual computation is tiring and takes time (Kotler Keller, 2012). Customer metrics Customer metrics is collection of data that can be used to determine what matters most to the customers: past, present and future. For Athletics Supreme a key subcategory in customer metrics to analyze would be the cost of customer acquisition. Per Arikan (2011), customer acquisition cost, is the cost incurred convincing a potential customer to buy a product or service. This metric is important to a company as well as its investors. Investors use it to determine a companys profitability by analyzing the amount of money that can be extracted from potential customers and cost incurred extracting it. Marketing specialists on the other hand use the metric to optimize returns on their advertising investment. It highlights whether costs of extracting money from customers can be reduced which would help improve the companys profit margin. Mathematically, it includes all cost incurred in acquiring customers over a given period divided by the total number of customers acquired in that period. Ideally, this includes all sales and marketing costs including advertising cost, salaries, commissions, bonuses and relevant overheads in each period (month, quarter or a year) (Zikmund Babin, 2013). For example, for Athletics Supreme, the Customer Acquisition cost in the first year will be: Total Marketing costs for the whole year/number of customers acquired within the year Therefore, if the company spent $50,000 on sales and marketing in a certain month and added 50 customers CAC = $50,000/50 =$1,000 CAC will be important to Athletics Supreme, as it will indicate the effectiveness of the money invested in acquisition of new customers. A high metric will indicate the company is spending too much on sales and marketing while a low metric would indicate that the company is using low costs to gain customers (Arikan, 2011). Customer Retention Rate Customer Retention Rate is used to calculate the loyalty of customers. Acquisition of new customers usually costs more than it costs retaining current ones (Shank Lyberger, 2014). Arikan (2011) argues that evaluating the dedication of a customer towards a company enables marketers to improve their strategies. Encouraging customers to stick with ones business for long helps maximize revenues. It is calculated by subtracting the number of new customers from the total number of customers in a certain period divided by the number of customers at the start of the period and then multiplied by 100 to make it a percentage, i.e. CRR= Customers End Period (CE)-New Customers for the Period (CN)/Customers at Start of the Period (CS) x 100. For example, if Athletics Supreme starts a month with 50 customers and gains 20 new ones but lose 15 customers in that month, the CRR would be; (55-20)/50*100 = 70% This metric will help Athletics Supreme to assess the loyalty of customers for each of its brands. It will also reveal the companys ability to nurture existing customers. Customer lifetime value (CLV) This metric is used to assess the economic value brought by a customer to a business for the entire duration the person remains a customer. It evaluates everything starting with the customers first interaction with the company to the final purchase. It is a comparison of revenues generated by a customer and the costs of acquiring and maintaining the customer. Calculating this metric helps to reveal whether there is value in maintaining long-term marketing channels. If the CLV value is high, a company needs to invest more in retaining customers for the long-term (Arikan, 2011). For example, if Athletics Supreme fills 300 orders with revenue of $20,000, the companys Average Order Value (AOV) would be $66.67. To determine Purchase Frequency (PF), the number of orders is divided by the number of unique customers. Assuming Athletics Supreme had 200 unique customers, PF would then be 1.5. Customer Value (CV) would then be AOVxPF, which is 66.671.5 =$100 Once CV is determined, Customer Lifetime Value (CLV) is determined by multiplying the CV by the duration the customers have been in the company. Assuming the orders have a 4-year contract, CVL would be: CVL = Customer Value (CV) x Customer Duration with the Business =1004 =$400 This means, Athletics Supreme Customer Lifetime Value over 4-year duration is $400. Athletics Supreme will use this metric to analyze the potential value customers will bring into the company. According to Shank Lyberger (2014), a high value of the metric means customers are bringing high value which the company should aim at. A very high value would however mean the company is under spending and thus restraining growth. Distribution metrics Simon (2012) considers percentage of shelf space, or the space necessary to sell an item as an essential marketing data point. Athletics Supreme would ideally like to occupy as much of the display space as possible. By occupying a large amount of shelf space, Athletics Supreme has effectively monopolized the stores All Commodity Volume (ACV), or the rate of everything sold in the store. Despite its retail prominence, Athletics Supreme must remain effective by maintaining a successful supply chain logistics. As Simon, (2012) argues that even if Athletics Supreme obtains maximum display areas for the new product line, including overstock for internet sales, it will lose customers if the supply is not adequate. Overall, most retailers with make decisions on inventory based on the potential of selling the item quickly. Communication metrics is the gathering of data that can be utilized to determine the effectiveness of the varying forms of communication channels used. In this case, Athletics Supremes a key subcategory is effective reach. Effective reach is the subset of the target segment of the population that can be effected by an advertisement during a specified time frame. Additionally, the response rate data measures the rate of response that customers respond to information sent to the target market. Communication Metric) Per Arikan (2011), marketing influenced customer percentage is similar to Market Originated Customer %. However, it factors in all new customers where marketing efforts touched and/or nurtured the lead at any point in the sales process as opposed to only originating the lead. For example, if the sales person of Athletics Supreme found a lead who later attended a marketing event and closed, the new customer is assumed to having been influenced by Marketing. This percentage is usually higher than that of the Marketing Originated Customer % as it is more inclusive. It usually ranges from 50-99%. The retail industry is very competitive, therefore, Athletics Supreme must monitor the effectiveness of all forms of customer communication. For example, emails, coupons, and discounts offered on the next customer purchase. Increased sales figures after an email campaign would be a key indicator of the effectiveness of communication. The company can also measure its response rate via satisfaction surveys, Facebook and Twitter followers, and click through rates online. Per Kotler and Keller (2012), Athletics Supreme should focus communications based on frequency of purchase, which can manipulate response rates to double-digits. Conclusion Using metrics effectively will help Athletics Supreme understand the success of its marketing strategies. It will reveal areas where the companys marketing team excels at and where the team needs to improve. Therefore, metrics play an important role in marketing efforts and the company should use the above metrics as well as add others that are relevant to its business. References Arikan, A. (2011). Multichannel marketing: metrics and methods for on and offline success. John Wiley Sons. Farris, P. W. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, NJ: FT Press. Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., Yildirim, G. (2014). Consumer Attitude Metrics for Guiding Marketing Mix Decisions. Marketing Science, 33(4), 534-550. doi:10.1287/mksc.2013.0841 Jeffery, M. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (1). Hoboken, US: John Wiley Sons, Incorporated. Retrieved from http://www.ebrary.com Kotler, P., Keller, K. L. (2012). Marketing management Shank, M. D., Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge. Zikmund, W. G., Babin, B. J. (2013). Essentials of marketing research. Australia: South-Western Cengage Learning.

President Bill Clinton :: William Jefferson Clinton Essays

Bill Clinton After being governor of Arkansas for the past ten years of his life, he began to become impatient. Clinton had bigger things on his agenda, and he was eager to get started. Clinton was ready to make his high school dream a reality. Clinton announced his intention to seek the 1992 Democratic presidential nomination. In his campaigns outline, a booklet titled A plan for Americas Future, Clinton boldly declared that the future of the nation is in serious jeopardy and that he has suggestions, answers, and solutions to the problems which we face. Clinton had a plan to jump-start our economy in the short-term and a new long-term strategy to turn our countries economy around and restore the American Dream for all. While Clinton was governor, he was constantly coming up with new ideas, goals, and campaign tactics, just waiting for this moment to put them to use. Clinton didn’t waste a minute to start gaining popularity. Clinton possessed excellent campaigning skills. He had the ability to sharply identify issues in his favor. As most everyone does, Clinton had the tendency to give in to public opinion instead of trying to shape it. Shortly there after, Clinton was inaugurated as President of the United States in January 1993, after defeating George Bush senior. At 46, he was the youngest U.S. president since John F Kennedy was elected. He won the presidency with 43% of the popular vote and an Electoral College landslide. It goes to show that all of Clinton’s hard work and dedication paid off. One of the first things that Clinton was faced was dealing with the economic state of the country. Clinton inherited the largest federal budget deficit ever. He then took that debt and turned it right around. Clinton was able to gain back $230 billion. One of Clinton’s biggest goals while being President was to balance the budget. He worked long and hard at it and he also realized that it was going to be a long-term goal. Clinton realized that in order to get the nation back on track, taxes were going to have to be increased and there would have to be many spending cuts in order to achieve the goal at hand. Another one of Clinton’s top priorities was a new health reform. He was criticized that his proposal would be too expensive. Critics believed that his proposal would lead to government interference in the healthcare system.

Abraham & Isaac Essay

In this classical piece of art, there is a connection with the biblical story of Abraham abiding to God’s command. Abraham is commanded to sacrifice his one and only son. â€Å"Take your son, your only son Isaac, whom you love, and go to the land of Moriah, and offer him there as a burnt-offering on one of the mountains that I shall show you.† (Genesis 22:1-2) And so the picture depicts the last moments of Abraham and his son, where Abraham is about to make the greatest sacrifice; therefore, God sends down an Angel to stop him and bless him afterwards for showing great faith. â€Å"Because you have done this, and have not withheld your son, your only son, I will indeed bless you, and I will make your offspring as numerous as the stars of heaven and as the sand that is on the seashore†¦ said the Lord† (Genesis 22:15) See more: Recruitment and selection process essay By analyzing the painting, we can distinguish the characters and determine the setting, harmonizing with the story of Abraham sacrificing Isaac. First, there are three important characters in the painting that are drawn in great detail. The first character we can identify is Abraham who is in the center of the picture, where all the action is happening. We can tell that Abraham is the one who is holding the knife in his dominant hand ready to make sacrifice, with Isaac on the table. The main character Abraham, is wearing bright colors of red and purple, known to be royal colors and revered. Abraham is also clothed fully from top to bottom showing little skin. The Angel in the background is wearing a bright white garment clothed from top to bottom. We can tell that the Angel is advising Abraham because Abraham’s attention is towards this Angel. We know this is an angel who came down from heaven because of the white wings on its back and how it is levitating from the ground. And know that Isaac is on the table because of how young he looks and little he is clothed. I also identified how innocent they are by observing the skin tone in each character. Abraham is the darkest because of his life experience and coming of old age, the Angel has a mild tone after Abraham, and then there is Isaac who is palest of them all. I also interpreted their level of maturity by the color of their hair. Abraham being the oldest having white hair, the Angel having mild brown hair, and Isaac being the youngest with healthy dark, black hair. Looking at the position of the characters we can also depict the hierarchy levels in each character. Angel remains on the highest ground, then Abraham, and then Isaac. I find it particularly interesting to find the lamb being on higher grounds than Isaac, this could be to show the importance of this animal that is chosen to be sacrificed for God. Before Abraham is to make his sacrifice, he kneels before the wooden altar staying close to his son. We can pick up senses that the father has a loving relationship for his son. There are also emotions in these characters. Abraham exhibits sadness and worry in his facial expression. Isaac has a helpless, sad expression, where he knows his end will come by his own father’s hands. What I find amusing the most is that in this painting, Isaac may have knew he was going to be the sacrificial lamb. I believe Isaac knew from the point when he asked his father where the lamb for burnt-offering was. I conclude that he knew of this because the way he is tied up. Isaac is not tied up by the feet, nor is his hands tied to the table. If Isaac really wanted to run away he could’ve easily done so. Instead Isaac accepted the fact that he was going to be sacrificed and so he did not struggle. Next, the scenery helps us identify the setting of the biblical account on Abraham sacrificing Isaac. The picture background clearly identifies that the sacrificing takes place in a mountain. In the background there is large land below their elevation noting how high this is taking place. With the details in the picture we can tell that the setting took place in a dark shady area. This picture also exhibits the time of season, around the time of fall because there are missing leaves on the branches. On the right bottom corner there is moss growing on rocks, and moss only grows in moist and shady areas. With the details of the moss and dark colors we can get a sense of dark atmosphere of something is not right in the picture. The location of the sun and the angle of the shadow on the land below do not correspond with each other. The area where it’s brightest above the Angel’s finger can actually represent God or the Heavens above. The sun should be more towards our left in front of the characters where the light shines on the tree and the characters. Also the branches and the angle of this painting show that it is pointing to the West. I can only conclude that the reason to pointing to the West has to do something with the sun rising in the West and setting in the East. Even the Angel and the lamb are looking to the West while Abraham and Isaac is the only one in the picture looking to the East. In conclusion, I can speculate from the details in the painting that it interprets the biblical text of the Lord testing Abraham to sacrifice his own son. This painting exhibits a theme of fear. Abraham fears the Lord and so he chooses to pursue God’s command by free will. Isaac displays fear in his facial expression but does not struggle for his life.